How to sell to different personality types for your business success!

6 Oct 2017 4:17 PM | Renessa (Administrator)

1. Assertives:  Assertive personalities crave information, relevant information, and they want it presented concisely. Generally speaking, they operate best on their own and remain keenly focused on achieving project milestones and deadlines. Assertive men and women will sometimes come across as aggressive and unfriendly, even when they don’t mean to be, and they can’t stand to have their time wasted. 

2. Amiables:  Amiable types value honesty and trust. They seek and invest in personal relationships. Their approach to problem-solving is “touchy-feely,” and they’ll take more time than other personality types researching solutions and arriving at a decision. They don’t thrive on conflict, preferring instead to forget consensus and take everyone’s interests into consideration. 

 3. Expressives:  Like amiables, expressive types care about the people around them. They’re also spontaneous, creative, impulsive and proud of their intuitive capabilities. They place great stock in positive interactions, so don’t get caught up in playing mind games with these individuals. By nature, these men and women are highly confident, often flamboyant and ready at the blink of an eye to move to the next thing. 

 4. Analytics:  Analytics are number crunchers and problem-solvers. Most likely, they’ll know all about your company before you walk in the door, so be ready to answer a flurry of detailed questions. Analytics live and die by the idea of “due diligence.” Their decision-making process rests heavily on research, vetting and designating options. Decisions are made based on cold, hard facts and figures. Emotion simply doesn’t enter into the equation.

What advice do you have on selling to different personality types? 
comment below and let us know


  • 6 Oct 2017 4:30 PM | Renessa (Administrator)
    One tip that has helped is putting together a list of closing words or word tracks that help you build value in your offer and speaks the natural language of your customer. Hope that helps :)

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